Evaluation services
Evidence-based analysis to help you make well-informed decisions.
A collaborative, curious and thorough evaluator
I’ll help you build a deeper understanding of your work so you can make clear, confident decisions and demonstrate your impact.
With a Master of Evaluation from the University of Melbourne and years of hands-on experience, I take a collaborative, curious approach to deliver sharp analysis, actionable recommendations and tailored evaluation support.
Whether you’re seeking full-service program evaluation or professional advice to build in-house capacity, I’ll help you discover nuanced perspectives and evidence-based insights. Together we’ll uncover opportunities that will elevate your programs and help you create long-lasting change.
I was most impressed with the way Martina was focused on the project brief, keeping our lines of inquiry relevant, and drawing on evaluative skills and theories to make sense of our task.
Natalie Fisher
NSF Consulting
Ways we can work together
Whether you’re looking for a stand-alone evaluator, strategic evaluation advice, expert training or a person to fill a gap in your evaluation team, I’m here with the knowledge, flexibility and expertise to help.
Evaluator
A qualified program evaluator with years of experience working across social impact and government projects.
Team player
A collaborative member of any evaluation team, bringing complementary skills and a friendly, can-do attitude.
Consultant
Strategic guidance and expert advice to help you design and deliver a rigorous, methodical and robust evaluation.
Get robust, full-service evaluation
As an independent consultant, I provide tailored and robust evaluation services for small-to-medium projects in an agile and cost-effective package.
I’ll help you with:
Fill skills gaps in your evaluation team
Effective evaluation work needs the right team for the right project. As an external contractor, I bring complementary skills and a cooperative approach to enhance the depth of your evaluations.
I’ll help you with:
Get advice on in-house evaluations
I’ll help you and your team design robust frameworks and decide the best evaluation techniques to assess the effectiveness of your investments and generate key insights about your program.
I’ll help you with:
Build your team’s evaluation capability
Build your team’s skills and knowledge with training options covering various evaluation methodologies and policy domains. Learn more about my training services.
I’ll help you with:
Get in touch for a chat about how my evaluation services can help you.
Martina coaches you without making it feel like she’s coaching you. From that first conversation, I got the sense that she really knew what she was talking about as an expert in the space. Working with Martina made it feel like she was one of our team. She stopped me from spinning my wheels and helped me focus on the important things. I got a lot from working with Martina and really appreciated her guidance and advice.
Sheridan Gho
Founder and CEO, Cenofex Innovations
Why choose me as your evaluator?
With years of experience in program delivery and a deep understanding of the importance of rigour in evaluation, I offer a tailored approach to evaluation design, data collection and analysis.
I understand professional evaluation methods and approaches
My extensive knowledge and experience will ensure your evaluation is insightful, thorough, unbiased and designed to align with your organisation’s goals.
I’ve worked across the entire social policy and program cycle
With experience across every stage of the social policy and program cycle, I’ll help you build programs that are well conceived, effectively executed and rigorously evaluated.
I take a collaborative approach to deliver high-quality insights
I work with you to develop customised evaluations and deliver thorough, detail-oriented evaluation reports designed to communicate to your intended audience.
I’m an award-winning evaluator
As the winner of the Australian Evaluation Society’s 2024 Emerging New Talent Award, my peers have recognised my contributions to the profession and skills in the practice of evaluation.
Evaluation qualifications and expertise
See my full qualifications and professional experience on my LinkedIn profile (let’s be LinkedIn friends!).
Member of the Australian Evaluation Society
As an active member and volunteer evaluator of the Australian Evaluation Society, I stay at the forefront of industry practice and give back to support the growth of our professional community. I’m also bound by the AES Code of Ethics.
A wide range of evaluation methodologies and approaches
I’m trained and experienced in various professional evaluation approaches, specialising in qualitative and mixed methods evaluation, including rubrics. I design ethical evaluation frameworks using the right methods to suit specific program scenarios.
Evaluation approaches
Tools
Qualitative methods
The thoroughness and methodology with which she laid out the argument and evidence in the final report have made a complex ask much less challenging for key stakeholders to understand and support.
Malcolm McCall
Yarra City Council
What it’s like to work with me
I use a tailored project-by-project approach to design an evaluation that suits your needs. This usually includes some or all of the following:
Initial consultation
An in-depth conversation to help me understand your project, clarify scope and discuss your evaluation objectives.
Designing the plan
Choosing the most appropriate methodologies, I’ll design an evaluation plan to collect and analyse data based on your needs.
Data collection
With a focus on qualitative methods, I’ll gather data using focus groups, interviews and more to get real-world insight into your work.
Analysis
Using rigorous analysis and data interpretation, I’ll develop comprehensive answers to your key questions.
Developing insights
I’ll guide you through the analysis, helping you understand its significance and apply insights for practical and actionable improvements for your program.
Reporting
I’ll document the learnings in a high-quality report to give you a clear overview of your results and strategic advice to improve your project.
